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An adaptive hybrid XdeepFM based deep Interest network model for click-through rate prediction system
Recent advances in communication enable individuals to use phones and computers to access information on the web. E-commerce has seen rapid development, e.g., Alibaba has nearly 12 hundred million customers in China. Click-Through Rate (CTR) forecasting is a primary task in the e-commerce advertisem...
Autores principales: | Lu, Qiao, Li, Silin, Yang, Tuo, Xu, Chenheng |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
PeerJ Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8459778/ https://www.ncbi.nlm.nih.gov/pubmed/34616892 http://dx.doi.org/10.7717/peerj-cs.716 |
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