Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image

Globally, green consumption behavior has radically changed green product lifecycles as well as green product branding to eliminate the environmental impact of global tourism. The purpose of the current study is to examine green consumption intention in the hospitality and tourism industry as an outc...

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Detalles Bibliográficos
Autores principales: Khan, Muhammad Ishfaq, Khalid, Shahbaz, Zaman, Umer, José, Ana Ercília, Ferreira, Paulo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8465995/
https://www.ncbi.nlm.nih.gov/pubmed/34574552
http://dx.doi.org/10.3390/ijerph18189626

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8465995/
https://www.ncbi.nlm.nih.gov/pubmed/34574552
http://dx.doi.org/10.3390/ijerph18189626

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