Optimal Inter-Organization Control of Collaborative Advertising with Myopic and Far-Sighted Behaviors

This paper investigates the optimal inter-organization control of collaborative advertising considering the myopic and far-sighted behaviors. Taking a two-echelon supply chain as an example, four kinds of differential game models including myopic Stackelberg game, far-sighted Stackelberg game, myopi...

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Detalles Bibliográficos
Autores principales: Xu, Yinfei, Zu, Yafei, Zhang, Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8467524/
https://www.ncbi.nlm.nih.gov/pubmed/34573769
http://dx.doi.org/10.3390/e23091144

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8467524/
https://www.ncbi.nlm.nih.gov/pubmed/34573769
http://dx.doi.org/10.3390/e23091144

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