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Optimal Inter-Organization Control of Collaborative Advertising with Myopic and Far-Sighted Behaviors
This paper investigates the optimal inter-organization control of collaborative advertising considering the myopic and far-sighted behaviors. Taking a two-echelon supply chain as an example, four kinds of differential game models including myopic Stackelberg game, far-sighted Stackelberg game, myopi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8467524/ https://www.ncbi.nlm.nih.gov/pubmed/34573769 http://dx.doi.org/10.3390/e23091144 |