The Influence of Celebrity Endorsement on Food Consumption Behavior

“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the characteristics of celebrities influencing co...

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Detalles Bibliográficos
Autores principales: Calvo-Porral, Cristina, Rivaroli, Sergio, Orosa-González, Javier
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8471056/
https://www.ncbi.nlm.nih.gov/pubmed/34574334
http://dx.doi.org/10.3390/foods10092224

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8471056/
https://www.ncbi.nlm.nih.gov/pubmed/34574334
http://dx.doi.org/10.3390/foods10092224

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