Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption

Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack product stickers, we compare an...

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Detalles Bibliográficos
Autores principales: Choueiki, Ziad, Geuens, Maggie, Vermeir, Iris
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8471062/
https://www.ncbi.nlm.nih.gov/pubmed/34574254
http://dx.doi.org/10.3390/foods10092147

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8471062/
https://www.ncbi.nlm.nih.gov/pubmed/34574254
http://dx.doi.org/10.3390/foods10092147

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