Cargando…
Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption
Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack product stickers, we compare an...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8471062/ https://www.ncbi.nlm.nih.gov/pubmed/34574254 http://dx.doi.org/10.3390/foods10092147 |