The Impact of the National Nutrition Program 2017–2030 on People’s Food Purchases: A Revenue-Based Perspective

The General Office of the State Council of China promulgated the National Nutrition Program 2017–2030 in 2017 to guide the people to improve their food supply and nutritional intake. This study uses qualitative and quantitative information which are analyzed to estimate the change in people’s food purchases following the implementation of the National Nutrition Program 2017–2030, and puts forward measures that should be taken by the competent authorities and stakeholders. We use the translog revenue function of the food industry, and based on the data of listed companies of Chinese food enterprises from 2015 to 2020, and this study find that the National Nutrition Program 2017–2030 has had a positive impact on people’s food purchases, and the impact is more obvious in people’s food purchases from large food manufacturers. Finally, we also provide regulators with public policy implications, and provide food manufacturers with development suggestions.