Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay

Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect...

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Detalles Bibliográficos
Autores principales: Meersseman, Eva, Geuens, Maggie, Vermeir, Iris
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8472206/
https://www.ncbi.nlm.nih.gov/pubmed/34574206
http://dx.doi.org/10.3390/foods10092096

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8472206/
https://www.ncbi.nlm.nih.gov/pubmed/34574206
http://dx.doi.org/10.3390/foods10092096

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