Cargando…
Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay
Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect...
Autores principales: | Meersseman, Eva, Geuens, Maggie, Vermeir, Iris |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8472206/ https://www.ncbi.nlm.nih.gov/pubmed/34574206 http://dx.doi.org/10.3390/foods10092096 |
Ejemplares similares
-
Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption
por: Mulier, Lana, et al.
Publicado: (2021) -
University Students’ Purchase Intention and Willingness to Pay for Carbon-Labeled Food Products: A Purchase Decision-Making Experiment
por: Zhao, Rui, et al.
Publicado: (2020) -
Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork
por: Kung, Mei-Ling, et al.
Publicado: (2021) -
Health Innovation in Patty Products. The Role of Food Neophobia in Consumers’ Non-Hypothetical Willingness to Pay, Purchase Intention and Hedonic Evaluation
por: Kallas, Zein, et al.
Publicado: (2019) -
Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
por: Al Mamun, Abdullah, et al.
Publicado: (2023)