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Would you like to donate your reward points today? Mental accounting and checkout charity
Checkout charity is the solicitation of charitable donations from consumers during the checkout process via a cashier or computer automated system. Although checkout charity has become ubiquitous in the retail industry, consumers often felt pressured to donate and wished not to be asked to donate. H...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8475325/ http://dx.doi.org/10.1007/s12208-021-00315-1 |