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The future of buyer–seller interactions: a conceptual framework and research agenda

The revolution in information availability and the advances in novel interaction technologies have ushered in two major shifts that call into question the traditional assumptions of buyer–seller interactions. First, buyer–seller information asymmetry has greatly decreased in many interactions. Secon...

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Detalles Bibliográficos
Autores principales: Ahearne, Michael, Atefi, Yashar, Lam, Son K., Pourmasoudi, Mohsen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480456/
https://www.ncbi.nlm.nih.gov/pubmed/34608341
http://dx.doi.org/10.1007/s11747-021-00803-0