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The future of buyer–seller interactions: a conceptual framework and research agenda
The revolution in information availability and the advances in novel interaction technologies have ushered in two major shifts that call into question the traditional assumptions of buyer–seller interactions. First, buyer–seller information asymmetry has greatly decreased in many interactions. Secon...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480456/ https://www.ncbi.nlm.nih.gov/pubmed/34608341 http://dx.doi.org/10.1007/s11747-021-00803-0 |