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Salient knowledge that others are also evaluating reduces judgment extremity
As companies increasingly conduct marketing research online (e.g., through social networking sites or their brand community platforms), the knowledge that others are also filling out the same surveys becomes increasingly salient to respondents. This research examines how the salience of this knowled...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8480460/ https://www.ncbi.nlm.nih.gov/pubmed/34608343 http://dx.doi.org/10.1007/s11747-021-00807-w |