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How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform
The Covid-19 pandemic has dramatically changed consumer purchase behavior, and the “stay-at-home order” policy has altered the operations of brick-and-mortar (B&M) retail stores. These changes have induced local B&M retailers to start online retailing with home delivery as an added option. B...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Ltd.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8483890/ https://www.ncbi.nlm.nih.gov/pubmed/34611457 http://dx.doi.org/10.1016/j.tre.2021.102457 |