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How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform

The Covid-19 pandemic has dramatically changed consumer purchase behavior, and the “stay-at-home order” policy has altered the operations of brick-and-mortar (B&M) retail stores. These changes have induced local B&M retailers to start online retailing with home delivery as an added option. B...

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Detalles Bibliográficos
Autores principales: He, Bo, Mirchandani, Prakash, Shen, Qichao, Yang, Guang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8483890/
https://www.ncbi.nlm.nih.gov/pubmed/34611457
http://dx.doi.org/10.1016/j.tre.2021.102457

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