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The Audiobook Market and Its Adaptation to Cultural Changes
In recent years, audiobooks have become more popular in the book industry despite the common misconception that listening is less beneficial than reading a physical book. Marketers used technology as a channel to target consumers and convince them to listen to the audiobook for multitasking and prod...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8489886/ http://dx.doi.org/10.1007/s12109-021-09838-1 |