Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footpri...

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Detalles Bibliográficos
Autores principales: An, Jisun, Kwak, Haewoon, Qureshi, Hanya M, Weber, Ingmar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Viewpoint
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8492044/
https://www.ncbi.nlm.nih.gov/pubmed/34559055
http://dx.doi.org/10.2196/22313

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8492044/
https://www.ncbi.nlm.nih.gov/pubmed/34559055
http://dx.doi.org/10.2196/22313

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