Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Five studies examine how perceived financial constraints and abundance determine when consumers will engage in solitary or social purchases. When financially constrained, consumers prefer solitary (vs. social) purchases. We also identify self-construal as a moderator of how consumers spend their dis...

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Detalles Bibliográficos
Autores principales: Malika, Malika, Maheswaran, Durairaj, Jain, Shailendra Pratap
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2021
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8507509/
https://www.ncbi.nlm.nih.gov/pubmed/34658458
http://dx.doi.org/10.1007/s11747-021-00814-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8507509/
https://www.ncbi.nlm.nih.gov/pubmed/34658458
http://dx.doi.org/10.1007/s11747-021-00814-x

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