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Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
Five studies examine how perceived financial constraints and abundance determine when consumers will engage in solitary or social purchases. When financially constrained, consumers prefer solitary (vs. social) purchases. We also identify self-construal as a moderator of how consumers spend their dis...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8507509/ https://www.ncbi.nlm.nih.gov/pubmed/34658458 http://dx.doi.org/10.1007/s11747-021-00814-x |