Fuzzy Logic Analysis for Key Factors for Customer Loyalty in E-Shopping Environment

Due to subjective evaluation and qualitative characteristics, the assessment processes of loyalty often cannot use the crisp value to express the final value. That makes the evaluation of online store performance usually filled with uncertainty and ambiguity. The loyalty assessment of electronic sho...

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Detalles Bibliográficos
Autores principales: Guo, Li-Xin, Lin, Chih-Chen, Huang, Po-Fang, Jhou, Shou-Yueh, Chen, Shih-Chih, Tsai, Fu-Sheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8511525/
https://www.ncbi.nlm.nih.gov/pubmed/34659062
http://dx.doi.org/10.3389/fpsyg.2021.742699

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8511525/
https://www.ncbi.nlm.nih.gov/pubmed/34659062
http://dx.doi.org/10.3389/fpsyg.2021.742699

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