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Fuzzy Logic Analysis for Key Factors for Customer Loyalty in E-Shopping Environment
Due to subjective evaluation and qualitative characteristics, the assessment processes of loyalty often cannot use the crisp value to express the final value. That makes the evaluation of online store performance usually filled with uncertainty and ambiguity. The loyalty assessment of electronic sho...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8511525/ https://www.ncbi.nlm.nih.gov/pubmed/34659062 http://dx.doi.org/10.3389/fpsyg.2021.742699 |