The Implicit Aesthetic Preference for Mobile Marketing Interface Layout—An ERP Study

Businesses and scholars have been trying to improve marketing effect by optimizing mobile marketing interfaces aesthetically as users browse freely and aimlessly through mobile marketing interfaces. Although the layout is an important design factor that affects interface aesthetics, whether it can t...

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Detalles Bibliográficos
Autores principales: Wang, Shu, Xu, Chonghuan, Xiao, Liang, Ding, Austin Shijun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Human Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514863/
https://www.ncbi.nlm.nih.gov/pubmed/34658818
http://dx.doi.org/10.3389/fnhum.2021.728895

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514863/
https://www.ncbi.nlm.nih.gov/pubmed/34658818
http://dx.doi.org/10.3389/fnhum.2021.728895

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