Cargando…
Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution
With the development of consumer-centric data collection, storage, and analysis technologies, there is growing popularity for firms to use the behavioral data of individual consumers to implement data-driven discrimination strategies. Different from traditional price discrimination, such data-driven...
Autores principales: | , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514938/ https://www.ncbi.nlm.nih.gov/pubmed/34659067 http://dx.doi.org/10.3389/fpsyg.2021.748765 |