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Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution

With the development of consumer-centric data collection, storage, and analysis technologies, there is growing popularity for firms to use the behavioral data of individual consumers to implement data-driven discrimination strategies. Different from traditional price discrimination, such data-driven...

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Detalles Bibliográficos
Autores principales: Sun, Luping, Tang, Yanfei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514938/
https://www.ncbi.nlm.nih.gov/pubmed/34659067
http://dx.doi.org/10.3389/fpsyg.2021.748765