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Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution
With the development of consumer-centric data collection, storage, and analysis technologies, there is growing popularity for firms to use the behavioral data of individual consumers to implement data-driven discrimination strategies. Different from traditional price discrimination, such data-driven...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8514938/ https://www.ncbi.nlm.nih.gov/pubmed/34659067 http://dx.doi.org/10.3389/fpsyg.2021.748765 |