Investigating the Effects of Intrinsic Motivation and Emotional Appeals Into the Link Between Organic Appeals Advertisement and Purchase Intention Toward Organic Milk

Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food. Organic appeals advertisement often presents content that provides information and knowledge about organic elements of a food product (e.g.,...

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Detalles Bibliográficos
Autores principales: Wang, Jianming, Dang, Wilson, Hui, Wang, Muqiang, Zheng, Qi, Wu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521198/
https://www.ncbi.nlm.nih.gov/pubmed/34671285
http://dx.doi.org/10.3389/fpsyg.2021.679611

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521198/
https://www.ncbi.nlm.nih.gov/pubmed/34671285
http://dx.doi.org/10.3389/fpsyg.2021.679611

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