A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations

AIMS: To quantify Guinness-related branding in the 2019 Guinness Six Nations Championship. METHODS: Content analysis of Guinness-related branding (‘Guinness’ and the alibi brand ‘Greatness’) was shown during active play throughout all 15 games of the 2019 Guinness Six Nations Championship. The durat...

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Detalles Bibliográficos
Autores principales: Barker, Alexander B, Bal, Jaspreet, Murray, Rachael L
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521759/
https://www.ncbi.nlm.nih.gov/pubmed/34080614
http://dx.doi.org/10.1093/alcalc/agab039

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8521759/
https://www.ncbi.nlm.nih.gov/pubmed/34080614
http://dx.doi.org/10.1093/alcalc/agab039

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