How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins

The outgrowth of e-commerce has advanced the development of countries' economies. Today, online marketplaces are targeting not only their local customers but are also spreading their interests overseas, expanding cross-border e-commerce. The current study aims to analyze the interaction of cust...

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Detalles Bibliográficos
Autores principales: Tikhomirova, Anna, Huang, Juan, Chuanmin, Shuai, Khayyam, Muhammad, Ali, Hussain, Khramchenko, Dmitry S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8523785/
https://www.ncbi.nlm.nih.gov/pubmed/34675852
http://dx.doi.org/10.3389/fpsyg.2021.746467

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8523785/
https://www.ncbi.nlm.nih.gov/pubmed/34675852
http://dx.doi.org/10.3389/fpsyg.2021.746467

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