Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysi...

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Detalles Bibliográficos
Autores principales: Kung, Mei-Ling, Wang, Jiun-Hao, Liang, Chaoyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535466/
https://www.ncbi.nlm.nih.gov/pubmed/34681445
http://dx.doi.org/10.3390/foods10102396

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535466/
https://www.ncbi.nlm.nih.gov/pubmed/34681445
http://dx.doi.org/10.3390/foods10102396

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