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Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior

With the development of the network economy, especially the promotion and popularization of mobile networks, traditional offline businesses are further integrated with online businesses, promoting the development of business online strategies. However, with the growth of enterprises’ business, their...

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Detalles Bibliográficos
Autores principales: Guo, Meiwen, Tan, Cheng Ling, Wu, Liang, Peng, Jianping, Ren, Rongwei, Chiu, Chun-Hung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535509/
https://www.ncbi.nlm.nih.gov/pubmed/34682476
http://dx.doi.org/10.3390/ijerph182010729