Cargando…
Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior
With the development of the network economy, especially the promotion and popularization of mobile networks, traditional offline businesses are further integrated with online businesses, promoting the development of business online strategies. However, with the growth of enterprises’ business, their...
Autores principales: | Guo, Meiwen, Tan, Cheng Ling, Wu, Liang, Peng, Jianping, Ren, Rongwei, Chiu, Chun-Hung |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8535509/ https://www.ncbi.nlm.nih.gov/pubmed/34682476 http://dx.doi.org/10.3390/ijerph182010729 |
Ejemplares similares
-
The impact of perceived risk of online takeout packaging and the moderating role of educational level
por: Guo, Meiwen, et al.
Publicado: (2023) -
Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and Perceived Risk Theory
por: Wei, Yongchang, et al.
Publicado: (2018) -
Purchase intention and purchase behavior online: A cross-cultural approach
por: Peña-García, Nathalie, et al.
Publicado: (2020) -
Intention to purchase wellbeing food among Korean consumers: An application of the Theory of Planned Behavior
por: Lim, Hui-Rang, et al.
Publicado: (2021) -
Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior
por: Ruangkanjanases, Athapol, et al.
Publicado: (2020)