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Consumer Trust in Food and the Food System: A Critical Review
Increased focus towards food safety and quality is reshaping food purchasing decisions around the world. Although some food attributes are visible, many of the attributes that consumers seek and are willing to pay a price premium for are not. Consequently, consumers rely on trusted cues and informat...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8536093/ https://www.ncbi.nlm.nih.gov/pubmed/34681539 http://dx.doi.org/10.3390/foods10102490 |
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author | Wu, Wen Zhang, Airong van Klinken, Rieks Dekker Schrobback, Peggy Muller, Jane Marie |
author_facet | Wu, Wen Zhang, Airong van Klinken, Rieks Dekker Schrobback, Peggy Muller, Jane Marie |
author_sort | Wu, Wen |
collection | PubMed |
description | Increased focus towards food safety and quality is reshaping food purchasing decisions around the world. Although some food attributes are visible, many of the attributes that consumers seek and are willing to pay a price premium for are not. Consequently, consumers rely on trusted cues and information to help them verify the food quality and credence attributes they seek. In this study, we synthesise the findings from previous research to generate a framework illustrating the key trust influencing factors that are beyond visual and brand-related cues. Our framework identifies that consumer trust in food and the food system is established through the assurances related to individual food products and the actors of the food system. Specifically, product assurance builds consumer trust through food packaging labels communicating food attribute claims, certifications, country or region of origin, and food traceability information. In addition, producers, processors, and retailers provide consumers with food safety and quality assurances, while government agencies, third-party institutions, advocacy groups, and the mass media may modify how labelling information and food operators are perceived by consumers. We hope our framework will guide future research efforts to test these trust factors in various consumer and market settings. |
format | Online Article Text |
id | pubmed-8536093 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-85360932021-10-23 Consumer Trust in Food and the Food System: A Critical Review Wu, Wen Zhang, Airong van Klinken, Rieks Dekker Schrobback, Peggy Muller, Jane Marie Foods Review Increased focus towards food safety and quality is reshaping food purchasing decisions around the world. Although some food attributes are visible, many of the attributes that consumers seek and are willing to pay a price premium for are not. Consequently, consumers rely on trusted cues and information to help them verify the food quality and credence attributes they seek. In this study, we synthesise the findings from previous research to generate a framework illustrating the key trust influencing factors that are beyond visual and brand-related cues. Our framework identifies that consumer trust in food and the food system is established through the assurances related to individual food products and the actors of the food system. Specifically, product assurance builds consumer trust through food packaging labels communicating food attribute claims, certifications, country or region of origin, and food traceability information. In addition, producers, processors, and retailers provide consumers with food safety and quality assurances, while government agencies, third-party institutions, advocacy groups, and the mass media may modify how labelling information and food operators are perceived by consumers. We hope our framework will guide future research efforts to test these trust factors in various consumer and market settings. MDPI 2021-10-18 /pmc/articles/PMC8536093/ /pubmed/34681539 http://dx.doi.org/10.3390/foods10102490 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Review Wu, Wen Zhang, Airong van Klinken, Rieks Dekker Schrobback, Peggy Muller, Jane Marie Consumer Trust in Food and the Food System: A Critical Review |
title | Consumer Trust in Food and the Food System: A Critical Review |
title_full | Consumer Trust in Food and the Food System: A Critical Review |
title_fullStr | Consumer Trust in Food and the Food System: A Critical Review |
title_full_unstemmed | Consumer Trust in Food and the Food System: A Critical Review |
title_short | Consumer Trust in Food and the Food System: A Critical Review |
title_sort | consumer trust in food and the food system: a critical review |
topic | Review |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8536093/ https://www.ncbi.nlm.nih.gov/pubmed/34681539 http://dx.doi.org/10.3390/foods10102490 |
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