A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand r...

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Detalles Bibliográficos
Autores principales: Zhang, Jiemei, Qi, Shaojing, Lyu, Bei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8542675/
https://www.ncbi.nlm.nih.gov/pubmed/34707529
http://dx.doi.org/10.3389/fpsyg.2021.685959

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8542675/
https://www.ncbi.nlm.nih.gov/pubmed/34707529
http://dx.doi.org/10.3389/fpsyg.2021.685959

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