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A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities
The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others. Using stimulus–organism–response (SOR) model, this study constructs a research framework for the influence of knowledge sharing on consumer–brand r...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8542675/ https://www.ncbi.nlm.nih.gov/pubmed/34707529 http://dx.doi.org/10.3389/fpsyg.2021.685959 |