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Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning
Online deceptive reviews widely exist in the online shopping environment. Numerous studies have investigated the impact of online product reviews on customer behaviour and sales. However, the existing literature is mainly based on real product reviews; only a few studies have investigated deceptive...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Hindawi
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8548176/ https://www.ncbi.nlm.nih.gov/pubmed/34712460 http://dx.doi.org/10.1155/2021/7475022 |