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Creating customer value from data: foundations and archetypes of analytics-based services
The digital transformation offers new opportunities for organizations to expand their existing service portfolio in order to achieve competitive advantages. A popular way to create new customer value is the offer of analytics-based services (ABS)—services that apply analytical methods to data to emp...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8549426/ https://www.ncbi.nlm.nih.gov/pubmed/35602114 http://dx.doi.org/10.1007/s12525-021-00506-y |