Cargando…

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

During the decision-making process, consumers notice, inspect, and visually scan different products. External characteristics of a product, such as design, packaging, label, and logo, have been shown to strongly influence how customers perceive, assess, and select a product. Marketers have put a lot...

Descripción completa

Detalles Bibliográficos
Autores principales: Alvino, Letizia, Constantinides, Efthymios, van der Lubbe, Rob H. J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8551361/
https://www.ncbi.nlm.nih.gov/pubmed/34721140
http://dx.doi.org/10.3389/fpsyg.2021.688713