Understanding the Dark Side of Online Reviews on Consumers' Purchase Intentions in E-Commerce: Evidence From a Consumer Experiment in China

Background: Online review, as an important way of electronic word-of-mouth (eWOM) communication, plays an important role in e-commerce. However, few studies have examined the dark side of online reviews and their effect on consumers' purchase intentions. Information inconsistency is one of the...

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Detalles Bibliográficos
Autores principales: Wang, Junbin, Fan, Xiaojun, Shen, Xiangdong, Gao, Yurong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8554099/
https://www.ncbi.nlm.nih.gov/pubmed/34721216
http://dx.doi.org/10.3389/fpsyg.2021.741065

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8554099/
https://www.ncbi.nlm.nih.gov/pubmed/34721216
http://dx.doi.org/10.3389/fpsyg.2021.741065

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