Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumer...

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Detalles Bibliográficos
Autores principales: Deng, Weibin, Su, Ting, Zhang, Yiming, Tan, Chunli
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8563582/
https://www.ncbi.nlm.nih.gov/pubmed/34744902
http://dx.doi.org/10.3389/fpsyg.2021.731850

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8563582/
https://www.ncbi.nlm.nih.gov/pubmed/34744902
http://dx.doi.org/10.3389/fpsyg.2021.731850

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