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Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network
In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumer...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8563582/ https://www.ncbi.nlm.nih.gov/pubmed/34744902 http://dx.doi.org/10.3389/fpsyg.2021.731850 |