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“It’s all About the Colors:” How do Mexico City Youth Perceive Cigarette Pack Design
Objectives: Cigarette packs are relevant to branding strategies, designed to appeal to specific groups. There is little research on how pack features increase product appeal among key constituents such as youth in low- and middle-income countries. Methods: We conducted 10 focus group discussions (FG...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8565279/ https://www.ncbi.nlm.nih.gov/pubmed/34744557 http://dx.doi.org/10.3389/ijph.2021.585434 |