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Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions
This conceptual analysis critically discusses how service marketing is workable for online shopping platforms and how important service-related and influenced factors played their roles the aforementioned issue. The concepts of service, service marketing, and related factors were re-visited, or at l...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8566711/ https://www.ncbi.nlm.nih.gov/pubmed/34744936 http://dx.doi.org/10.3389/fpsyg.2021.759445 |