How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study

One of the advantages of e-retailers is their capability to provide a large amount of information to consumers. However, when the amount of information exceeds consumers’ information processing capacities, it will lead to worse decision quality and experience, causing the information overload effect...

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Detalles Bibliográficos
Autores principales: Peng, Minjing, Xu, Zhicheng, Huang, Haiyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8567038/
https://www.ncbi.nlm.nih.gov/pubmed/34744601
http://dx.doi.org/10.3389/fnins.2021.695852

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8567038/
https://www.ncbi.nlm.nih.gov/pubmed/34744601
http://dx.doi.org/10.3389/fnins.2021.695852

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