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How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study
One of the advantages of e-retailers is their capability to provide a large amount of information to consumers. However, when the amount of information exceeds consumers’ information processing capacities, it will lead to worse decision quality and experience, causing the information overload effect...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8567038/ https://www.ncbi.nlm.nih.gov/pubmed/34744601 http://dx.doi.org/10.3389/fnins.2021.695852 |