Marketing research on Mobile apps: past, present and future

We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive advantage, via apps (in instances of apps attached...

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Detalles Bibliográficos
Autores principales: Stocchi, Lara, Pourazad, Naser, Michaelidou, Nina, Tanusondjaja, Arry, Harrigan, Paul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2021
Materias:
Review Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8575161/
https://www.ncbi.nlm.nih.gov/pubmed/34776554
http://dx.doi.org/10.1007/s11747-021-00815-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8575161/
https://www.ncbi.nlm.nih.gov/pubmed/34776554
http://dx.doi.org/10.1007/s11747-021-00815-w

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