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The Influence of COVID-19 on Irrational Consumption Behavior in a Chinese Sample: Based on a Serial Mediating Model

Based on the scarcity theory, this study focuses on exploring the relationship between the severity of public health emergencies (i.e., COVID-19) and individual irrational consumer behaviors through the serial mediating variables of perceived scarcity (PS) and negative mentality (NM). An online ques...

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Detalles Bibliográficos
Autores principales: Yue-Qian, Hu, Piao, Xie, Ying, Wang, Zhi-Xin, Huang, Yi-Ting, Wu, Hai-Long, Sun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8576605/
https://www.ncbi.nlm.nih.gov/pubmed/34764908
http://dx.doi.org/10.3389/fpsyg.2021.718797