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The Influence of COVID-19 on Irrational Consumption Behavior in a Chinese Sample: Based on a Serial Mediating Model
Based on the scarcity theory, this study focuses on exploring the relationship between the severity of public health emergencies (i.e., COVID-19) and individual irrational consumer behaviors through the serial mediating variables of perceived scarcity (PS) and negative mentality (NM). An online ques...
Autores principales: | Yue-Qian, Hu, Piao, Xie, Ying, Wang, Zhi-Xin, Huang, Yi-Ting, Wu, Hai-Long, Sun |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8576605/ https://www.ncbi.nlm.nih.gov/pubmed/34764908 http://dx.doi.org/10.3389/fpsyg.2021.718797 |
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