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Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
The COVID-19 pandemic has changed the lives of consumers in virtually every nation. Based upon the theory of psychological reactance and psychoevolutionary theory of emotion, we hypothesize how such lifestyle changes affect consumers perceiving and responding to companies' communications messag...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8576793/ http://dx.doi.org/10.1057/s41270-021-00138-3 |