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Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic

The COVID-19 pandemic has changed the lives of consumers in virtually every nation. Based upon the theory of psychological reactance and psychoevolutionary theory of emotion, we hypothesize how such lifestyle changes affect consumers perceiving and responding to companies' communications messag...

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Detalles Bibliográficos
Autores principales:	Li, Jia, McCrary, Rachel
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2021
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8576793/ http://dx.doi.org/10.1057/s41270-021-00138-3

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