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Million dollar personality: a systematic literature review on personality in crowdfunding

Expressed personality traits can play a pivotal role in convincing investors in crowdfunding. Our study answers the research question: What is the current body of knowledge regarding the relationship between personality factors and crowdfunding success and where are knowledge gaps where the literatu...

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Detalles Bibliográficos
Autores principales: Neuhaus, Julia, Isaak, Andrew, Bostandzic, Denefa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8578919/
http://dx.doi.org/10.1007/s11301-021-00242-9